Ministry Monday: Jesus has a branding problem part 4

Who is the brand manager for Jesus? Do you think Jesus needs a brand manager? Is it simply the largest denomination or is it all of the denominations and non-denominations put together? What would a brand manager tell Jesus that he needs to do?

There is a famous quote from Ghandi "I like your Christ, I do not like your Christians. Your Christians are so unlike your Christ."

I've never heard a statement that embodies and speaks to a horrible branding problem quite like this.

So what is the branding problem here? To me it is a lack of ownership, supervision, management, and vision to the cause of Christ. It's not about denominations or non-denominations. It's not about political parties. It's not about the worldview of most churches in the United States. This is a global problem.

There are brand managers out there for churches. Some of the mega churches in the United States have their own. The best I know of is Lawrence Swicegood. I worked with him at Fellowship Church for many years, but not even Lawrence can do this job. In fact not one person can do this on their own.

When we decide to become more like Christ and less like Baptists, Catholics, Methodists, Pentecostals, Lutheran, or any other denomination then we are taking the right steps. This can only happen when you and I take ownership and spread the vision of Christ in our own lives.

I'm telling you that this branding problem that Jesus has is huge. Take one step today to make it look a little better.