Are you the real deal or are you McTrying? Are you trying to be something your not by looking around at other people wishing you were them? Businesses do this all the time. They will take their successful brand and put it on something that they are not in hopes to make a little bit money. Sometimes they make a whole lot of money for a short time but in the long run it waters down the success of their brand and therefore their vision, market share, and effectiveness.
One prime example of this is McDonald's latest offering of trying to be Starbucks. Of course Starbucks tried to be McDonald's first and that didn't work either. What I don't understand is why McDonald's doesn't instead make their Happy Meal five times better? Close to 66% of the people who go to McDonald's go because of the success of the Happy Meal, i.e. they are there because of their kids. Make the toys better. Make the food better. Make the box even more interactive. Make it THE place to have all birthdays again.
McDonald's is probably making money on coffee, but even then they are still at this point just McTrying.
Are you McTrying right now? Are you trying to be something that someone else is instead? If so, STOP.
Thanks to Mark Williams for sending me these signs for the inspiration behind this post. If you haven't noticed it yet, look at the "Real Cafe" sign and then the yellow sign behind it. Classic.
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3 Responses to "Sign Wednesday: Are you just McTrying?"Don't count out Dunkin' Doughnuts either when it comes to copying Starbucks. For the past couple of years, they have been researching both sides of their brand and their competitor from Seattle. Everyone wants to be in that space.
I McAgree. I laughed at the idea. I was told the drinks are good. However the guy that told me this buys his cappuccinos from 7-11. 'Nuf said.
Forces you to ask the question... what am I doing in my ministry simply b/c I'm trying to keep up with the one on the mag cover?
so.. are you just a rip off of the Kee family?
I McLove this post, btw.
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