Great movements, businesses, and organizations exist to add value to a person's life. These entities don't exist to simply get you to join, to buy, or to volunteer. They exist because they want to better the world around them in some form or fashion by adding value to peoples' lives.
A great example of this is Toms Shoes. Here is how Toms Shoes is adding value to the people not only buying their shoes but to the people who can't afford their shoes.
What is the value add that comes to mind when I say Jesus Christ? Some of you will say heaven, others will say community, and still some will have very blank faces. What is the value to following Jesus as forgiver and leader? The brand has a problem because it doesn't know. It has forgotten.
The value is not simply going to heaven, even though that is an incredible value, it has everything to do with this list:
Love
Joy
Peace
Patience
Kindness
Goodness
Faithfulness
Gentleness
Self-Control
Jesus rose from the dead so that we could experience these things not only in heaven but on a daily basis. Not only for the ones that call themselves Christ-Followers but for those who follow him to display and let others experience these value adding qualities as well.
Jesus has a branding problem here because his company has forgotten how to add value to their own lives and in return is not able to add value to the world around them.
May 11, 2009
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3 Responses to "Ministry Monday: Jesus has a branding problem part 2""Jesus has a branding problem here because his company has forgotten how to add value to their own lives and in return is not able to add value to the world around them."
Well said.
True.
Couldn't say it better myself.
and GREAT shout out for TOMS shoes.
well done on both accounts.
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